When leaders speak up, stigma loses its grip.
In this powerful and deeply personal story, Superintendent Heid shares what it was like to quietly struggle under the weight of leadership, loss, and expectation—and the fear that came with simply asking for help.
From worrying about being recognized, to hesitating outside a mental health clinic, his experience shines a light on a reality many people face but rarely talk about: the stigma around behavioral and mental health doesn’t disappear with success, title, or responsibility.
The Employee Assistance Program (EAP) available to Polk County Public Schools employees is a confidential, no-cost resource designed to support the whole person, not just mental or behavioral health. This program offers access to counseling, family support, financial guidance, medical advocacy, and other life resources during challenging seasons. Too often, these services go unused simply because people don’t fully understand what’s available or hesitate to ask. The EAP exists to help employees navigate real-life pressures with dignity, privacy, and care, so they can feel supported, valued, and equipped both in their personal lives and while supporting our students.
Watch: Superintendent Heid’s Story
Stories like Superintendent Heid’s are why #WhenYouKnow exists. Because when we normalize these conversations, people feel safer. When people feel safe, they seek help. And when they seek help, lives, families, workplaces, and schools are stronger for it.
If you’ve ever felt alone, overwhelmed, or hesitant to raise your hand, Superintendent Heid’s story is for you. You are not alone. And help is not a weakness.
